Buying a diamond can be very stressful, taking into account all the factors and budgets can be overwhelming. When shopping for a diamond one of the first decisions is whether to shop online or in-store. Today, shopping online is becoming more and more popular and this also applies to diamond shopping. The convenience of shopping at home and not having to deal with a salesperson is a benefit on its own. Other benefits of shopping online are big discounts compared to retail locations as well as a huge inventory of diamonds. As online retailers don’t have the overhead from operating a brick and mortar location, these savings get passed to the customer.
Different online stores have their own strengths. Blue Nile for example has one of the largest inventory of diamonds available. However, with the exception of their ‘Blue Nile Signature Ideal’, these diamonds aren’t centrally located so it’s more challenging to compare two diamonds for example. James Allen on the other hand really goes beyond the competition with their Virtual Loupe. This allows customers to see actual high resolution 360 degree images of their diamonds. Once you narrow down your options to a few diamonds, many retailers will provide IdealScope images as well to see light performance of diamonds.
Before making a purchase online, or in the store be sure to first get educated. Set out a budget, and stay within it. You can then start by looking at the look at the best cut grade you can afford for the size you are looking for. This will ensure your diamond performs well visually. You can then narrow the selection down further by clarity and color. These areas can provide savings without much noticeable difference, the human eye can’t visually see the difference between a D and F colorless diamond. Similarly take advantage of images of diamonds to see if you can get a lower clarity that has small imperfections that aren’t visible to the naked eye.
Many online retailers also offer advisors. The advisors can take the diamonds and compare them side-by-side in person and let you know which performs best, or can describe their flaws. Also be sure when purchasing diamonds online you are aware of the seller’s return police. They vary from days to months, if your diamond arrives and isn’t exactly what you or that special someone expected. This gives you the opportunity to replace it with something you do want, at no extra cost.
Below is a list of the most popular and reputable online retailers:
 James Allen |
 Blue Nile |
 Brian Gavin Diamonds |
 Whiteflash |